The part of this chapter that I thought was interesting was
that of product placement. Product placement is an advertising strategy in
which a real commercial product is used in fictional media, and the presence of
the product is a result of an economic exchange between the media company and
the business that produces the product. Basically, these business pay for their
products to be integrated into the television shows that people are watching.
Although now it can stretch as far as movies and sports uniforms as well. Some
consider product placement a deceptive means to get consumers to buy the
product as the advertisements are slipped in their without disclosure. I don’t
think I really agree with this though. It does seem slightly underhanded for
these business to pay to have their products put into these shows but it is
still fairly harmless. No one is telling people they have to buy the products.
Their just putting the idea there.
Hey I agree with you on your basis of where you stand with businesses using product placement as a form of getting their own products out there in the market. All the businesses are doing is just getting their products known and no one is forcing them to buy their products. Ultimately it is the consumer's choice whether or not they want to buy a product. I do think it is a little deceiving though how they get the products in your unconscious mind trying to make people think about the product without them knowing it since I know not everyone will notice the products being placed.
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