One concept that I believed needs
to be further discussed is that of niche media. Niche media are forms of
communication geared to a narrowly defined audience. It is notably different
from mass media which are designed to reach and influence very large audiences.
Niche media tries to focus on audiences with special interests such as raising
cattle, gardening, or automobile racing, or to an audience with a particular
demographic or geographic characteristic. When considering the media and all of
its affects, it is easy to look at mass media and overlook niche media as mass
media is arguably the one to have a greater affect on any given population.
However, niche media is also an important part of the rise of media as well.
Niche media panders to the specifics and focus itself on what certain people
are interested in rather than the general things that everyone is likely to be
interested in. I think it is very important in that it acknowledges certain
groups and their interests rather than just lumping everyone together.
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